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The link between social media content and career success centered on and niche expertise in 2023. Rather than chasing every trend, professionals who succeeded used platforms to signal their specific identity and skills to potential employers. Core Strategies for 2023-2024 Consistent posting on a niche topic eventually brands
: Approximately 70% of employers research candidates on social media before making hiring decisions. In 2023, 94% of recruiters reportedly used social platforms to find and vet talent. leading to speaking engagements