Look inside the game box. The code is usually printed on the back of the manual, the disc inlay, or on the disc itself. Online Shop History:
If you purchased Euro Truck Simulator 1 on Steam, you actually do need a separate email and activation code. Steam handles the DRM automatically. However, you can find your Steam CD key (which is different from the original ETS1 activation code) by: euro truck simulator 1 email and activation code