Ben Settle Email Players 1 15 New -

Not “open to all.” Not “waitlist.” Just 15 slots.

Settle touches on the concept that people want what they can't have. If your emails project that you are desperate for money, the prospect feels leverage over you. If your emails project that you have a waiting list or that you are willing to "fire" customers, the prospect feels a fear of missing out (FOMO). This issue teaches how to weave that indifference into your tone without being rude. ben settle email players 1 15 new

Here’s a concise, promotional-style write-up you could use: Not “open to all

Based on direct response analysis and Settle’s public material, here are the 15 "new" laws that the Email Players issue likely covers. (Note: This is an interpretation of the strategy, not a direct reprint of copyrighted material). If your emails project that you have a

: Occasional "first dibs" on businesses looking to hire email copywriters trained in his specific style. blog - Ben Settle