Ben Settle - Email Players 1 - 15

Let’s get granular. What actual tactics are buried in this collection?

Use a "controversial hook" in your first email sequence to filter out non-buyers immediately. Ben Settle - Email Players 1 - 15

In the very first issue, Settle throws a grenade at the standard marketing funnel (lead magnet -> tripwire -> core offer -> high ticket). Let’s get granular